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GETTING HITS >Webpage Changes   

Getting Hits - 2
Changes To Your Webpages

Before you should begin to go down the line of getting links there are a couple of important things you'll need to do to your site first

  1. Review your pages

    One of the biggest errors is to go off and try and get links when your pages are still in a mess. If you ask other sites or web directories for links, usually someone is going to have a look at it before they'll link.

    Make sure your site looks good and is easy to use. Check your spelling and grammar (many webpage editors like composer have a built in spellcheck - use it !!).

    The key is to have a look yourself and think "would I link to this?"

  2. Make sure your page title is correct

    Bit like above, in terms of reviewers but so much more important if your site is being indexed by a search engine spider (see page 4) which use the title of your site to

    1. Display a short description of your page
    2. To use the words listed as key words in a search


    Therefore do your best to make your title brief but informative.

    If you haven't a clue what I'm talking about look at the topbar of your browser it should read "Basic Web Resource Site - GENERAL ADVICE - Getting Hits...". That's what the title is

    Most WYSIWYG editors allow to define a title via menu option and in HTML look for the <TITLE> tags in the header area

    e.g.

    <html>
    <head>
    <title>My webpage</title>
    </head>

  3. THE <META> TAGS

    If you've never heard of these don't panic!!!
    Essential <META> tags are HTML tags on a page that sit between the <HEAD> tags.
    Amongst the many tasks that they can do is provide information about your page that viewers won't see but any search engine tool will. This includes

    1. A description of your page
    2. Key words in for a search engine to look for


    It is vital you set this up for each page

    For example this page has the following <meta> tags.

    <head>
    <meta name=Description
    content="This site looks at basic web design - this page is on getting hits">
    <meta name=Keywords
    content="web site, website, design, html, WYSIWYG, WYSIWYG editors, hit, hits, meta, meta tags, title, title tags, resource, beginner>
    </head>

    The first tag gives a short Description of the page and the second provides Keywords about what the page is related to. Search engines use this keyword data when someone performs a search. Make sure the first 10 are the most relevant keywords (many search engines won't index beyond that)

By A. Duncan ©2001


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page 1 - main
page 2 - changes to your pages
page 3 - links and webrings
page 4 - search engines
page 5 - adverts